Even though it doesn’t get much attention, especially compared to hip-hop and electronica, hard rock is alive and well in Atlanta. The new video from Vices of a Vanity is a take on the classic talent show tryout, albeit with a few extra beers poured on top, which matches the straightforward stomp of the song. The video, which was shot at Vision Studios in Chamblee, displays the band’s connection to their community, especially the local burlesque scene. Both the producer and the cameraman participate in burlesque, and one of the band’s go-to venues is the Glitter Land Burlesque show.
The trio’s inspiration may be the ‘70s hard rock of AC/DC, but it’s hard to view the band outside the lens of post-post-grunge acts like Halestorm. Something about the complete lack of irony and scruffy positivity of “Drink Drank Drunk” matched with the polished, arena-rock production is jarring, but the no-holds-barred simplicity of the track fosters an inclusive energy, if only the listener will loosen up and enjoy the camaraderie and chaos of life.
It’s been almost 20 years since radio-ready hard rock was the ubiquitous punching bag of the rock critic elites, and the blatantly traditional formula of it destined the genre to become a parody of itself and lose the musical battle of the era to a glut of stuffy indie-folk and festival bands. Even though it was relegated to an internet niche, it’s bands like Vices of Vanity who have been incubating and tinkering with the sound enough make it seem like time for a comeback.
Watch/listen above.
More Info
Web: vicesofvanity.com
Facebook: @vicesofvanity
Instagram: @vicesofvanity
SoundCloud: @vicesofvanity