Last Thursday, Atlanta-grown creative family LoveRenaissance, also known as LVRN, unveiled a collaboration with Reebok Classic, Foot Locker, and graphic artist FRKO RICO titled 3:AM Atlanta. Hosted at 787 Windsor, the event was the finale of a series that also includes a short film and an exclusive apparel collection.
Attendees were given first dibs on merch that included graphic tees, a ‘Flip Vector’ hoodie, and several styles of the classic Reebok sneaker, all designed by Atlanta art and BMX legend FRKO. The photo booth and VIP section captured a majority of the attention throughout the night as DJ Sushi Ceej handled the sounds. Hors d’oeuvres circled the space as visitors enjoyed complimentary drinks. The night was capped off by a performance from Sheck Wes, an up-and-coming artist currently signed to a joint venture with Travis Scott, Kanye West, and Interscope.
“This event really was organized to be a celebration,” Mike Carney, Project Manager for LVRN, said. “We wanted to show everybody that young creatives can team up and create something for the city of Atlanta, with the help of brands like Reebok.”
Atlanta is just one of several cities that Reebok intends to showcase with 3:AM, a series searching for stories that personify the creative inspiration late night hours bring.
Aside from securing brand partnerships, the LVRN team has been busy handling a number of projects internally. 6lack recently completed his first-ever performance at Coachella Valley Music and Arts Festival, and will continue to work on his sophomore album before hitting the road in June for Chris Brown’s Heartbreak on a Full Moon tour. Meanwhile, Summer Walker, first lady of LVRN, recently released a new single, titled “CPR.” Additionally, fans should be on the lookout for LVRN Weekend in the near future.
In the meantime, however, check out more photos from the event below.
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Web: lvrn.com
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Twitter: @LVRN
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