Hard driving rock and roll may have fallen out of popular favor, but that doesn’t mean there aren’t a slew of bands out there keeping true to its raucous, hell-raising spirit. Formed in 2016, Vices of Vanity is a female-fronted trio featuring guitarist/vocalist Lynnay Della Lucé, bassist Amy Eppery, and drummer Hunter Cook. Citing influences like Black Sabbath and AC/DC, the Atlanta band writes catchy, guitar-heavy anthems full of boisterous riffs and pounding drums as evidenced by their single “Loud,” a propulsive cut that seeks to tap into the wild, carefree energy that inspired the threesome to make music in the first place.

“‘Loud’ was inspired by the idea of youth and rockin’ out, bringing back the garage days, when there was no care about what tomorrow would bring,” says Della Lucé. “[It’s] about living in the moment and for the moment. It’s that picture of you and your friends driving down any road you want, playing your song as loud as possible. We just really wanted to capture a youthful spirit and keep it lighthearted and fun.”

Directed and edited by Evin Fowler and Eric Kays, the accompanying video was shot at Duncan Creek Skate Park in Buford, Ga. Much like the song itself, it’s simple and direct, relying on the trio’s unrelenting exuberance to pull the viewer through.

Watch/listen above.

More Info
Web: vicesofvanity.com
Facebook: @vicesofvanity
Instagram: @vicesofvanity
SoundCloud: @vicesofvanity