Alt-pop duo CLAVVS (pronounced “Claws” to those who are unfamiliar with the group) have achieved an impressive amount of success for a group that’s barely been around for a couple of years. In addition to their fast ascent within the local scene, their singles have been featured on American Apparel’s and Old Navy’s international in-store playlists, and the group has appeared on Discover Atlanta’s Music Voyager series, as well as an upcoming IndieATL session slated to air on Comcast this fall.

Indeed, these days it seems everyone in town wants a piece of CLAVVS. This Saturday, they will headline Synthesizer Vol. III, a live music event hosted by the tech and culture podcast Digital Good Times in partnership with Immersive Atlanta. Following that performance, the duo will next appear at Creative Loafing’s Best of Atlanta party on September 22. All in all, they’re on a hell of a run.

Now, here to propel the group even further along their climb, is their new single “Glass Skin.”

The first thing that sticks out is the track’s complex and spellbinding production. Grammy award-winning producer Graham Marsh creates an atmospheric blend of hip-hop-inspired break beats and wavy, almost otherworldy, synthesizers. There’s this trick he does where the beat switches from a steady eighth note emphasis to one that scales back on the 16th from time to time. It’s not exactly new to this genre of music, however, when mixed with the rest of the lush production and Amber Renee’s ethereal voice, the subtle changes in drum syncopation brings an added layer that substantially informs the tone of the track. Meanwhile, Renee’s warm vocals soften the otherwise chaotic tenor of the song and the harmonic climax during the verse-chorus transition is filled with rawness and intensity.

“Glass Skin” is like floating in a galaxy comprised of neon laser lights and smoke machine clouds with a smell oddly reminiscent of maple syrup. CLAVVS have been on quite the spree, and here you get the feeling they’re just beginning to scratch the surface of their creative potential. Check out the track below.

CLAVVS will perform on Saturday, September 3 for Synthesizer Vol. III at the Mammal Gallery. Supporting them will be 10th Letter, Marble Mansion, and Konda featuring Original Copy. Doors open at 9 p.m. Admission is $5 in advance or $7 DOS.

More Info
Web: clavvs.com
Bandcamp: clawsatl.bandcamp.com
Facebook: @clavvsatl
SoundCloud: @clavvsatl
Twitter: @clavvsatl
YouTube: @clawsatl